Key Opinion Leader (KOL) Specialist

Join Nexgen, a dynamic and innovative company at the forefront of digital marketing and brand engagement, as our next Key Opinion Leader (KOL) Specialist. In this exciting role, you will be the driving force behind our influencer marketing strategies, building and managing relationships with top influencers in Indonesia to amplify our brand's reach and impact. Based in Cengkareng, Jakarta Raya, you'll work closely with our marketing team to create and execute impactful campaigns that resonate with our target audience.

As a KOL Specialist at Nexgen, you'll have the unique opportunity to collaborate with a diverse range of influencers, from micro to macro influencers, across various niches. You'll be responsible for identifying, vetting, and onboarding new influencers, ensuring they align with our brand values and campaign objectives. Additionally, you'll work on performance tracking and reporting, providing valuable insights to our marketing team to optimize campaign performance.

📋 Tanggung Jawab Pekerjaan

• Identify, vet, and onboard new Key Opinion Leaders (KOLs) to align with our brand values and campaign objectives.
• Build and maintain strong relationships with existing KOLs to ensure ongoing engagement and satisfaction.
• Create and execute influencer marketing campaigns that resonate with our target audience and drive brand awareness and engagement.
• Collaborate with our marketing team to develop and implement campaign strategies that maximize the impact of our KOL partnerships.
• Track and report on campaign performance, providing valuable insights to our marketing team to optimize campaign performance.
• Stay up-to-date with the latest trends and best practices in influencer marketing, and apply this knowledge to our campaigns.
• Manage and analyze campaign data using tools such as Google Analytics, Google Tag Manager, and other relevant marketing software.
• Assist in the development and implementation of our overall influencer marketing strategy, ensuring it is aligned with our business goals and objectives.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in influencer marketing, digital marketing, or a related field.
• Strong understanding of social media platforms and trends, with a focus on Instagram, TikTok, and YouTube.
• Proven track record of successfully managing and growing influencer relationships.
• Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with influencers and internal stakeholders.
• Strong analytical and problem-solving skills, with the ability to track and report on campaign performance.
• Proficiency in using marketing tools and software, such as Google Analytics, Google Tag Manager, and other relevant platforms.
• Ability to work independently and as part of a team, with a flexible and adaptable approach to campaign execution.

🛠️ Keahlian

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